Who are my (potential) customers? Before, when my company was called Faerytale Fashion, this question was easy to answer. I was present in the gothic-scène, my nightlife, day-life and social life all existed within the gothic-scène. I dressed according to the guidelines of the subculture, not because I thought this uniform was obligatory, but because I really liked the dress-code. I liked looking like a gothic princess (or queen at some times) and I loved the way this look made me feel. My company reflected my own style: gothic, but a bit more colorful than just 50 shades of black. I had a boot at gothic/fantasy fairs, and even at some concerts, next to a website that I promoted on these events. My main problem was that I always loved colors. I have tried to limit my color-scheme to that of the gothic world: wine-red, dark violet, moss-green and midnight…