Tag: Fabula Vestimenta
Who are my (potential) customers
Who are my (potential) customers? Before, when my company was called Faerytale Fashion, this question was easy to answer. I was present in the gothic-scène, my nightlife, day-life and social life all existed within the gothic-scène. I dressed according to the guidelines of the subculture, not because I thought this uniform was obligatory, but because I really liked the dress-code. I liked looking like a gothic princess (or queen at some times) and I loved the way this look made me feel. My company reflected my own style: gothic, but a bit more colorful than just 50 shades of black. I had a boot at gothic/fantasy fairs, and even at some concerts, next to a website that I promoted on these events. My main problem was that I always loved colors. I have tried to limit my color-scheme to that of the gothic world: wine-red, dark violet, moss-green and midnight…
Fabula Vestimenta looking back on Faerytale Fashion
an interview with Natasja Dymphina, owner of Fabula Vestimenta and this blog-site Why Fabula Vestimenta? This is a very broad question. With Fabula Vestimenta I am making a restart. In 2004 I started my own brand: Faerytale Fashion. This brand grew from a hobby and became a small company, but it never really lifted off. In 2008 I put Faerytale Fashion on pause, because I started a study in philosophy at Erasmus Rotterdam University, which I continued in a master at Antwerp University. Now I found that the identity from Faerytale Fashion did no longer suit me, so I changed my brand around, with a fresh name, identity and ideology. What is the main difference between Faerytale Fashion and Fabula Vestimenta? You could say: the name, but that is not true at all!Both names have the same meaning. Still I decided to rename my brand. I have matured, and so…
Sustainability and Sustainable Fashion
A lot of blogs give attention to the looks of fashion, how to wear fashion and how to combine fashion items with other (fashion)items. When these items fall out of fashion, there are many websites that can tell or show you how to refashion or upcycle these discarded items. When you are not a creative person however, you can make sure these products get re-used elsewhere (through a thrift-shop or donating them to the salvation army) or get recycled in a more industrial way. Off-course we do not want the mountain of garbage to pile up unnecessarily… There is no question on earth that I discourage these creative outbursts of re-fashioning and upcycling! As long as the materials are still good, usable and sturdy, there is no point whatsoever in wasting them. Every step to industrially process these materials (as garbage or as recyclable materials) it will ALWAYS have an…